Following on from The Author Platform: Are You Being Cautious… Or Just Lazy?, a few readers commented that they’d like to know more about how to go from blogging into the void, i.e. me three years ago, to having ten thousand followers and 25-30k views a month, i.e. me today.
I’ve avoided doing this thus far because I don’t think you’re going to like my answer. It’s:
- Write good blog posts
- Don’t over-think it
Write Good Blog Posts
I tell writers considering self-publishing that the first thing they should do is make sure their book is good, because there’s really no point doing anything else unless it is. When I use good in this way I don’t mean the ‘Oh, the Booker prize judges said that book was really good’ because that’s mostly subjective and we all like different things. I mean good as in has appeal. As in someone else is going to want to read this. Lots of someone elses, preferably.
The problem is that we all think someone is going to want to read what we’ve written. I mean, of course they are. Why wouldn’t they? We’re fascinating! But in the real world, that’s just not the case.
So this is where I tell you how to write blog posts people want to read, right? I really can’t do that. We’re not talking about a checklist, or a template, or a recipe of keywords and search topics that has been proven to work for others. You can either do it or you can’t. Like writing books, I believe you can learn to do it better, but ultimately you can either do it or you can’t.
It’s the same with all aspects of social media: you either are the type of person who does it well, or you’re not. If you’re the former, you can learn some tips that’ll help you improve, and you might pick up a few tricks that make your use of it more effective, but if you’re the kind of person who hates the idea of tweeting, thinks Facebook is for teenagers and has their blog posts set to private, then I can’t help you.
Let’s just all cut the crap and admit this, once and for all.
The only good things about the Irish version of The Voice are what Bressie, one of the judges, looks like, and what Eoghan McDermott, one of the presenters, says. A couple of weeks ago he told the contestants, “remember, if you don’t get through… it’s because you weren’t good enough.”
Behold: The Bressie.