It may be news to you but for the last year and a half or so, I’ve been doing some freelance social media work for a publishing house, helping promote other authors’ books online. As my goal is essentially to connect readers with books I believe they’ll like, a lot of my time is spent trawling through the magical interweb looking for book blogs. They’re easy enough to find. But it’s not always easy to find what I need when I get there: a way to contact the blogger in private.
It’s a particularly bad day when the coffee machine is still brewing and the contact page of a book blogger who (a) professes to love the exact kind of book I have to offer her and (b) says on her ‘Review Policy’ or ‘About Me’ page that what she loves more than anything else in the world is getting free books says something like if you want to get in touch, I’m on Twitter @thisconversationwillbepublic…
Oh, how the RED RAGE DESCENDS.
I can’t get in contact with her on Twitter, and I won’t. I don’t want everyone to see me offering her a review copy, and sometimes upcoming releases have things tied to them, like promotional activity, for example, that I can tell the blogger but not the world (yet). You might be saying now well, why don’t I just tweet her asking for her e-mail address? Well first of all my Twitter account is for Catherine Ryan Howard, the self-publisher and blogger. Not the occasional publicity assistant. And Twitter is not interchangeable with e-mail or a contact form. It’s a public forum.
But if I can’t get in contact with a book blogger, the worst thing that happens is that they miss out on a free book and I have to go looking for someone else to take their place.
But what if you’re a self-publisher and the person trying to get in contact with you is another blogger who wants to help you promote your book, or a journalist who wants to feature you in a newspaper or magazine, or a radio show producer who wants to interview you on air, or an agent who’s interesting in representing you or a publisher who’s interested in buying your print rights or an editor in Poland who wants to talk translation rights (delete as appropriate depending on your life’s goals)? Telling them that they can contact you on Twitter is just not acceptable. Telling them they can send you a message through Facebook is laughable. And who knows what kind of opportunities you might miss out on – small, medium and big – because you put too many hoops between your online home and a way to get in touch with you directly that doesn’t come with an audience.
I think you should do one of the following: