Three weeks ago I reduced Mousetrapped‘s e-book price tag from $2.99 to 99c. Before I did, I updated the e-book with details of Backpacked and put the opening chapter as a preview at the end, as the whole point of this is to sell more copies of Backpacked when it comes out next month. This morning I reset all the prices to $2.99 (it’ll probably take a few hours to filter down so if you haven’t yet bought it for sofa cushion change, quick! There may still be time!) and looked at my sales data to see if reducing the price, even for such a short time, made any difference.
It did. For the first week, there was no discernible difference, but for the last two it’s clear the lower price has led to more sales.
Since January 2011, my highest rate of books sold per day (based on total sales for that month divided by the number of days in that calendar month) was 28.9. That was for January which is the busiest month of the year for e-books and not good for comparison, so let’s scratch that. The next highest rate of books sold per day was 27.4, which was in March. The lowest rate of books sold per day was 17.7, in June.
For the first two weeks of this month, with my price at 99c, I was selling 32.8 books per day.
This tells me two things:
If I reduced my price to 99c, I could join the Big Boys E-book Sellers Club, as 1,000 book sales a month every month seems to be the agreed threshold for a successful e-book author. And I could do it with just one non-fiction book.
If I reduced my price to 99c, I’d have to get a real job. 1,000 e-books at 99c equals a royalty cheque worth around $346 and so I’d much rather sell half that at $2.99 (and so earn over $1,000 on the 70% rate), thanks very much.
It is nice to see things like this though:
(And before you ask, the reason the e-book has a different amount of reviews to the paperback is because to Amazon they’re two different editions thanks to my attempts at updating Mousetrapped back in February. I don’t want to talk about that headache ever again, so let’s not. And yes, I’ve already been in touch with them, etc. etc. Don’t even mention it.)
Also, last week a Twitter follower informed me of the Kindle “Indie” store, a subsection of the Kindle store dedicated to, from what I can gather, books published through Amazon KDP. (There’s an FAQ on KDP that supposedly tells you how books get on there, but it doesn’t give much away.) Because Mousetrapped is a highly rated bestseller in some of its categories, it won a place on the “Biographies and Memoirs” which when Biographies and Memoirs is cycled through to the main page, means I get front page billing. Nice, right?
Well, no. It’s not bad, but it’s not much of anything. The Kindle Indie store is near impossible to find from within the Amazon site, and who would be going there anyway to buy their books? (Well, apart from other “indie” authors who are at pains to support the movement, needless to say.) And it’s not really for “indie” authors or independently published books – it’s just, from what I can see, for books published through Amazon KDP.
So let’s be clear: this store exists as an advertisement, and it’s not the books it’s advertising. (Oh what’s the red arrow of mine pointing to? Oh, yes. The service owned by Amazon that makes these books…)
Over the weekend I made the final interior file for Results Not Typical, and ordered a proof of Backpacked just using the rough draft to see if a little image of a backpack works on the section headings. I’m really looking forward to getting them out there now. After yet another scathing “The bitch didn’t even work for Disney!” review on Amazon.com over the weekend, I cannot WAIT to release a book that doesn’t automatically make a small but vocal section of society completely and hatefully overreact for no good reason. It’s just a book, people!
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