Last week I lowered the price of Mousetrapped‘s e-book edition to 99c.
If you’re a regular reader of this blog you’ll know that Mousetrapped has never been less than $2.99 in e-book and I don’t think, personally, that e-books should cost that little unless they’re shorter than the average book. (Or you have loads of them to sell, so you can afford to sell them for that price.) However I do think lower prices for specified periods can be used as a promotional tool, and that’s exactly why I’m doing it.
Backpacked is out next month, and Mousetrapped is the easiest way for me to sell copies of it. Right now, they are nearly 7,000 people in the world who have read it. That’s great and all, but some of those people really didn’t like it. Some of those people didn’t like it enough to buy another book of mine. Some of those people read Mousetrapped and liked it, but didn’t visit my blog, follow me on Twitter, “like” my Facebook page or sign up to any mailing list, and so unless Amazon’s mysterious “recommended for you” algorithms throw up Backpacked when they’re browsing the Kindle store, they’ll never find out about it. And then maybe some of those people have since dropped their Kindles in the bath and therefore are no longer in the market for e-books.
My point is: I need more people in the world who have read Mousetrapped. The easiest way to do that is to drop the price for a short time to 99c, thus encouraging more people to purchase it.
But it’s been carefully planned.
- The Kindle edition has been updated with details of Backpacked
- Backpacked‘s first chapter has been included as a preview
- I’m only doing this for a limited time before Backpacked launches.
For what I’ve seen in the last few days, it does kick things up a notch – but maybe not as much as you think. And here’s the thing: Mousetrapped is a large part of how I make my living and there is a huge difference between selling a book for $2.99 and selling it for 99c, and it’s more than just a difference in price.
If you sell an e-book for $2.99, you earn around $2.09 (70%) on each sale. But if you sell an e-book for 99c, you can’t avail of the 70% royalty rate – to qualify for that, you have to charge between $2.99-$9.99. (Them’s the rules and before I hear anyone moaning about it, may I refer you to this.) Instead, you get 35%. So sell a book at 99c, make 34c. Therefore you have to:
sell one book at $2.99 OR sell six books at 99c
And that’s why I’m not going to do this for very long, and why I split it over two calender months. (Each month’s royalty cheque will have $2.99 sales in it too.) I’ll let you know how it goes.
In other news, my editor Sarah – as yet the only person in the known universe to read Backpacked – has given it the thumbs up and says my writing has clearly progressed since I wrote Mousetrapped. Considering I spent two full weeks having night sweats over how much poop I thought Backpacked was, that was quite the exciting news indeed. Phew! You guys can be the judge of it yourself next month… Yikes. Putting writing out into the world is terrifying at times.
Something funny happened to me last week, a sort of message from the Universe about what I should be doing with my time. Well, it was more like an elbow to the gut. Let’s just say I’m embarking on a bit of a new business (ad)venture, one that ties in quite nicely with Self-Printed if I do say so myself. Check back on Friday for details. For now, I shall leave you with a clue: migraine.
Figure that out.