To say I was teased with this book is quite the understatement. Three separate samplers (a sort of pamphlet preview) came through the door days apart; I couldn’t even handle them and ended up buying my own copy, persuaded by the “Signed by the Author” sticker during a book browse in Birmingham.
Then a postcard arrived with a set of small silver keys attached to it.
One plot thread in the book involves the main character, Christine, searching for keys to a padlocked box, so I assumed that’s where they got the idea from. How very clever, I thought to myself, as I imagined Transworld’s book publicists striking Dr. Evil poses, stroking white cats and coming up with all sorts of devilish PR ideas. Which is apparently what they were doing, because while I was on the holidays, this arrived:
In the first chapter of Before I Go To Sleep – which in terms of thrillers is quite possibly the best, most effective first chapter I’ve ever read – Christine finds a journal she’s been keeping to help treat her amnesia. Although she can’t recall it, inside she’s written “Don’t trust Ben” – Ben being her seemingly caring, devoted husband.
So isn’t this just perfect?
I dream not only of a world in which I have a traditional publishing deal, but where along with that deal comes clever book publicists who dream up promotions like this.