My same two names/three initials writerly friend Catherine Ryan Hyde has posted this great video blog about virtual book tours, how they are the modern day version of “hand-selling” (getting out there and meeting the people who can sell your books for you through recommendations, word of mouth, interviews, etc.) and how she used them to promote her latest book, Jumpstart the World.
Virtual book tours or blog tours are a great way to spread the word about your book (and reward your blogger friends with free copies of it – hooray!) without spending a fortune. As all blogs have different followings, this can also introduce you to a whole new weird and wonderful readership and, as Catherine points out, it beats driving through a snowstorm to a cold bookshop where two people are waiting for you, and one of them has the wrong day.
On this side of the pond Catherine is perhaps best known as the author of the book Pay It Forward (later made into a Hollywood movie) and for the Richard and Judy Book Club pick, Love in the Present Tense. Her latest is the fantastic Second Hand Heart, which I reviewed as part of the Transworld Summer Reading Challenge back in August.
You can also follow the lovely Catherine on Twitter here.