I’ve blogged before about book trailers and to summarize what I said then, here are some handy bullet points:
- They’re easier to make than you think
- I have two book trailers for Mousetrapped, one long, one short
- It’s unclear whether or not they sell books but, hey, it can’t hurt
- Live action isn’t necessarily the way to go
- You can put them on DVDs, make super cute covers and cases for them and disperse them among your friends.
Today I’d like to draw your attention to bullet point number four. In my previous book trailer posts, I ranted about live action book trailers, i.e. the ones that act out scenes from the book and show us what characters from it look like, sound like, etc. I said I didn’t like these because I felt like I didn’t want to know what anyone looked like or sounded like; I wanted to form my own pictures in my head as I read the author’s words. The book trailers that intrigued me were the ones that had nothing to do with what happened in the book, like Roland Denning’s On Meeting an Agent and The Making of a Book Cover for Gail Carriger’s Blameless, and the fact that I’d never seen a live action book trailer that didn’t make me cringe might have also had something to do with it.
Then I saw this, the book trailer for The Dating Detox by Gemma Burgess, and I completely changed my mind.
[I’ll wait patiently now while you go and watch it.]
This, I think, is pretty much the perfect book trailer. (And judging by what I’ve seen of other people’s reactions to it, I’m not alone in thinking this.) It’s funny, smart and stylish – just like the book! – and rather than flashing us a choppy montage of people and places from the book, it actually plays out a scene from it. As it ends on a cliffhanger, we want to know what happens next. We’re already rooting for the book’s main character, Sass. And if we do one thing in our life, we’re going to find out where she got those shoes.
The Dating Detox is published by Avon, but Gemma took it upon herself to produce the trailer and even wrote the script. You can read more about how she went about it on her blog, but you can tell by looking at it that she didn’t resort to dressing up members of her family and/or digging out the old Camcorder – this was a professional operation. It also has a fantastic book trailer site to go with it. (I SO want one.) And do you know what this means, self-pubbers? It means you can do it too.
So three months have passed and my Mousetrapped trailers have been kicking around the web for even longer than that. Were they useful? It’s hard to say. I know I got plenty of ‘Oooh, I love that little video you have on your site!’ type comments but it’s impossible to determine if having the trailer actually translated into sales, or if it did, how many of them. But there’s so many places you can upload it to you’ll never know who’ll come across it and – bonus! – I have Google Video search results.
Let’s watch my mini-trailer one more time, shall we? Just for old time’s sake…
As for Gemma, in only a few days The Dating Detox trailer has had thousands of views and heaps of praise; I’d be shocked if it hasn’t brought her some sales. I think we can all agree it was worth her making it, don’t you think?
Next on Self-Printing Promotion: Making the most of Amazon (Wednesday)