Yesterday we talked about making a book trailer, why I think novels shouldn’t have live action in theirs and sitting in one place for long periods of time. (You can catch up here.)
So let’s say that you’ve made your book trailer, or enlisted someone else to make it for you. What happens now?
Well, now you upload it.
Upload it where?
Upload it everywhere.
You’ll be surprised how many places you can upload your book trailer (or ‘promotional video’, going by my own rules). First and foremost, you want to get it on YouTube. This is the easiest way to get your video into Google search results. I also really like Vimeo; I use that more. It looks better and it works better, and it’s sooo much easier to embed Vimeo links in your WordPress blogs than it is YouTube. (You can view my Vimeo channel here.) You can also upload your videos to your Facebook profile or fan page, your Author Page on Amazon (once your book gets listed) and your Smashwords Author Profile.
If you really want to get serious about it, read this super-useful listing of book trailer-related sites from Darcy Pattinson’s website – indispensable.
I also love this post – which I wish I’d discovered before I made my own! – from Novel Help which really tells you everything you need to know about book trailers in a much better way than I ever could, and asks the ultimate question: do book trailers sell books?
A tip: QuietTube bills itself as ‘YouTube without the distractions.’ QuietTube will play your YouTube video on a webpage with absolutely nothing else – just white space. This is very useful if your video or its tags ensure that a less than desirable list of ‘related videos’ populates your YouTube page. For example, mine always include videos of dead mice in mousetraps. Yes, people actually film that. Is that what I want my readers to see? Um, no.
- Make yourself easy to find. Instead of just uploading your video to Youtube or Vimeo, make a channel first using your name (or pen name). This can be useful for grouping your videos too.
- Choose your tags carefully. For example, I make sure to tag my book trailer with things like ‘space shuttle launch’ and ‘fireworks’ – people are always searching for videos of those. Is my book trailer just about those things? No, but it includes shots of both.
- Have a description of your video ready to go as well. I use the copy on the back of my book.
I promised yesterday that I would show you some of my favorite book trailers, and both of them prove my point that the trailer doesn’t have to scenes from – or in fact, anything at all to do with – the book itself.
I found the first via a post on literary agent Nathan Bransford’s blog and it’s for a book called Blameless by Gail Carriger.
The second is from a series called ‘On Meeting an Agent’, created by Roland Denning for his book, The Beach Beneath the Pavement. Below is the first part; you can watch them all here. (This video was made using Xtranormal, which I mentioned in yesterday’s post.)
UPDATE: My friend Andrea – AKA The American Roommate; you’ll come to know her when you read Mousetrapped (you are going to read it, aren’t you?) – told me about this book trailer (in the comments below) for Shiver by Maggie Stiefvater. This again is a book trailer that thinks outside the box, has no actors or live action scenes from the book, gives you a feel for the genre as well as the story and is, above all, adorable. And the author did it herself. Thanks, Andrea!