May is How To Sell Self-Published Books Month here on Catherine, Caffeinated. This being the last day of May, today’s the last day! (Sniffle. Sniffle.) Fear not, after this I’ll go back to posting about… well, pretty much the same kind of thing, really. Especially since I didn’t have time to fit in my “arguments for higher e-book prices” posts. Anyways. You can catch up here.
The arguments for Twitter not selling books usually go something like this:
- People do not want to be sold things on Twitter and therefore trying to sell them things will only lose you followers
- Mr X (Arrested Development flashback!) had 10,000 followers but when he released his book, he only sold 500 copies of it. If Twitter sold books, it would’ve been 10,000 sales.
But I think this is applying the wrong set of expectations. In arguing that 10k followers should ideally equal 10k sales, you are treating Twitter like an advertising campaign, and gauging its effectiveness by its conversion rate. But it’s not an advertising campaign—it’s a social media tool. Twitter is about networking, and networking does sell books.
I’ve been using Twitter since October/November 2009. In my Twitter infancy, I was obsessed, and never very far from my tweet stream. Then as I got to know people, I got chatty and even formed some “real-life” friendships. Nowadays I pop in and out, but mainly use Buffer to tweet interesting links, which is what I love about Twitter. And since October/November 2009, here are some things that have happened to me whose root cause can be traced back to Twitter:
- I sold books. The first month of Mousetrapped‘s release, almost everyone who bought a copy—and we’re talking paperbacks—was a Twitter friend. I presume that since then, a few other people I’ve “met” on Twitter have bought a few copies of my books as well.
- I connected with people in the industry. I’ve met countless writers, editors and other publishing types through Twitter, and have gone on to meet many of them in real life too. It helps of course that Ireland is a small place, but still, it’s nice to walk into a room of writing types and recognize more than a few faces! One of them was Vanessa O’Loughlin (@inkwellHQ). Through Vanessa, who owns Inkwell Writers and founded Writing.ie…
- I have been featured in national newspapers and magazines, interviewed on national radio, and…
- I started doing speaking engagements. She gave me my first one, at the One Stop Self-Publishing Conference back in October 2010 (when, totally unprepared, I stood at the top of the room in jeans, holding scribbles on a legal pad!) and most recently, she organized my first solo event, Self-Printing: Everything You Need to Know To Self-Publish Your Book, in Dublin last March. Thanks to another Twitter friendship, I was also asked to do Faber Academy’s first ever self-publishing workshop at Faber & Faber in London last February. Ben Johncock (@benjohncock) was doing a social media course for them when adding on a day of self-publishing came up, and he suggested me. (Coincidentally he was also able to check with another Twitter friend of mine, my editor Sarah, that I could do the job—she’d seen me speak at the One Stop conference. Another another Twitter friend, Averill, suggested me for a speaking engagement in Belfast because she too was at the One Stop. Just as well I brought my A-game that day, eh?!)
Twitter is a glittering industry party you can attend without leaving your house. It’s packed full of writers who can help take away some of the loneliness and solitude that invade a writer’s life. And you never know what opportunities may arise from the people you meet on there. And in all these ways, Twitter can help you sell books.
But Twitter is not a billboard. The people there aren’t an assembled audience in an informercial studio. As I said in Why Promoting Your Books is (a bit) like Fight Club, “MY BOOK, NO GIVES A RAT’S ARSE, $2.99 ON KINDLE PLEASE RT PLEASE RT PLEASE RT” type tweets won’t get you anywhere. Doing that is like wearing a giant sandwich board advertising your book to the glittering industry party and, while you’re there in it, walking up to everyone and shouting in their face about your book.
Rest assured you won’t be invited again.
Twitter is a networking tool. It’s about building relationships, connecting with people. I think it’s the single best thing I’ve ever done for my writing career, and it’s a whole lot of fun too. Use it right, and it could become the same for you.
The observant among you may have noticed a shiny new book in my sidebar. If you’re thinking of buying it, DON’T YET! (Even though, if I may say so, it’s superb value and very pink.) It’s going free tomorrow, so just wait until then.